Two Way Radio, Inc. is a Virginia Corporation that was started by Fred Cox in 1948 as a TV and Appliance repair shop. In 1956, Dan Wicker salesman of Motorola talked Fred into opening a two radio shop in rural Virginia and West Virginia. Two Way Radio, Inc. has grown from a tiny one man operation to five locations serving Southwest Virginia, West Virginia, East Tennessee, Western North Carolina and the South Eastern Kentucky.
Fred known as Car 1 demonstrated his passion and dedication to our customers in many ways. He was climbing towers at the age of 84 to make sure customer repairs were never deterred by the weather. Today we carry on his determination and legacy of providing great customer service no matter the circumstances. Two Way Radio, Inc. is proud to be in its third generation of ownership being designated as a small woman owned business and Micro Business in the State of Virginia with Contractors License for the State of Virginia and West Virginia. Two Way Radio, Inc. is also a Certified Testing Lab for the State of Virginia to calibrate and certify tuning forks. Our Home Office is located in Southwest Virginia, and has been in operation at the same location for more than 60 years. Two Way Radio, Inc. is a Motorola sales and a Certified Service Center providing customers with high tech communications needed in today’s wireless industry. We provide quality and reliable solutions, competitive pricing, service and support that our customers deserve. We design, sell, install, provide service and maintain systems for a variety of agencies and industries. These include public safety, local governments, schools, construction, medical, manufacturing, and other business and industrial markets. As wireless communication products change constantly, our professional and knowledgeable staff are eager to keep you informed on the most up to date products available and help you choose the right solutions and products to fit your specific needs. We will also work with you to customize a system to your fit your specific needs. Our goal is to provide our customers an exceptional product, provide excellent service, at a fair price. Two Way Radio, Inc. strives to build a long term business relationship, and we appreciate the opportunity to earn your business.
The MSS Story
By Kathi Ann Brown
MSS. Fred Cox joined the Motorola family in 1956, when salesman Dan Wicker coaxed him into opening a shop in
the midst of isolated and mountainous territory along the Virginia/West Virginia border.
"I covered an area from Patrick County, Virginia to Big Stone Gap, Virginia - - 200 miles across -- and from North
Carolina State line to Bluefield, West Virginia," reminisces Cox. "My gross total income during that first year averaged $400 per month.
That provided support for my family, and paid all my business expenses, including parts. I thought I was doing great."
Like a number of his fellow MSS is, Cox prides himself on combining a steadfast loyalty to Motorola with an independent stance that has and likely jibe with corporate thinking. No sooner were the doors of his MS operation opened when "the fir began to fly," said Cox.
"I wanted to do everybody's work - - 'everybody' meaning Motorola competitors, too - - and Motorola. People didn't 'cotton' to this idea. I was never able to explain that in this area that was the only way to survive in the business. After all, were down in the mountains were, at that time we were still building outhouses instead of bathrooms!"
In spite of such differences of opinion, Cox's Two-Way Radio, Inc., and Motorola have been working together for four decades. From a tiny one man shop, the company has grown into a full-scale operation based in Wytheville, Virginia, that employees. No fewer than 40 people, and serves countless radios. Cox expects the future to hold more and better.
"I've cussed Motorola at times," admits Cox, "but I also realize that they have the top management team that can survive against the competition today."